Privacy Policy

What we collect & share

Understand where your information is used

We collect only what we need to deliver your safari. Your name, contact details, passport information (for permits), dietary needs, and payment details. We never sell your information to anyone. We share it only with the lodges, guides, and park authorities necessary to create your experience. That’s it. Everything below explains the details:

Most safari companies treat client data as a commodity. Here’s what we don’t do that many others do:

We don’t sell or share your email address with marketing companies, lodge partners, or “affiliated” businesses
We don’t add you to joint marketing lists with other tour operators
We don’t share your safari photos on social media without explicit written permission
We don’t keep your credit card details after payment processing (our payment processor handles this securely)
We don’t use your booking history to send unsolicited offers from third parties

1. What Information We Collect (and Why We Actually Need It)

When You Inquire or Book

Contact Information:

  • What: Name, email, phone, country of residence
  • Why: To communicate with you about your safari and send pre-departure information
  • Who sees it: Raw Nature staff, your assigned guide (name/phone only)

 

Travel Documents:

  • What: Passport number, nationality, date of birth
  • Why: Tanzania National Parks Authority legally requires this for mountain permits; immigration may require it for internal flights
  • Who sees it: TANAPA, accommodation providers (hotels often require passport details at check-in), domestic airlines if you’re flying within Tanzania
  • Retention: Deleted 2 years after your safari ends (we keep only your name and country for records)

 

Health & Safety Information:

  • What: Dietary restrictions, allergies, medical conditions relevant to altitude/physical activities, emergency contact details
  • Why: To keep you safe and accommodate your needs
  • Who sees it: Your guide, accommodation providers (for meal preparation), Flying Doctor service (only if emergency evacuation needed)
  • Critical: We need accurate medical information. Withholding a heart condition or severe allergy because you’re worried about privacy could endanger your life at 4,500m altitude.

 

Payment Information:

  • What: Credit card details, billing address
  • Why: To process your safari payment
  • Who handles it: Stripe/PayPal (PCI-DSS Level 1 certified processors)—we never see or store your complete card number
  • What we see: Last 4 digits, transaction confirmation, billing country (for tax purposes)

 

Travel Preferences:

  • What: Accommodation style preferences, activity interests, pace preferences, previous safari experience
  • Why: To customize your itinerary and match you with the right guide
  • Who sees it: Internal planning team, your assigned guide
  • Reality check: This is optional but highly recommended—the more we know about your expectations, the better we can deliver.

 

When You Visit Our Website

Technical Data (Collected Automatically):

  • What: IP address, browser type, device type, pages visited, time on site
  • Why: To improve website functionality, identify technical problems, understand which content helps people book
  • Who sees it: Raw Nature staff via Google Analytics dashboard (anonymized data)
  • Your control: Use browser privacy mode or install Google Analytics opt-out extension

 

Location Data:

  • What: Approximate location (city/country level based on IP address)
  • Why: To show relevant content (USD vs GBP pricing, regional travel advice)
  • We do NOT: Track precise GPS coordinates or your physical location beyond what your IP address reveals

 

Information We Don’t Collect (But Other Companies Do)

  • Biometric data
  • Social media activity (unless you explicitly tag us)
  • Browser history beyond our own website
  • Contacts from your phone or email
  • Financial information beyond what’s needed for the single transaction

2. How We Use Your Information (No Marketing Tricks)

 

Service Delivery (The Reason You Gave Us Information)

✓ Processing your booking and payment
✓ Arranging permits, accommodation, guides, transport
✓ Sending pre-departure briefings (what to pack, weather updates, final itinerary)
✓ Supporting you during your safari (WhatsApp communication with guides, handling changes)
✓ Post-safari follow-up (requesting feedback, addressing any issues)

Legal basis: Contract performance—we literally cannot deliver your safari without this use.

 

Legal Compliance (Not Optional)

✓ Submitting permit applications to TANAPA (they legally require passport details)
✓ Maintaining financial records for 7 years (Tanzania Revenue Authority requirement)
✓ Responding to valid law enforcement requests
✓ Processing insurance claims or medical evacuations

Business Improvement (Making Future Safaris Better)

✓ Analyzing booking patterns (which itineraries are most popular, which months are busiest)
✓ Training guides based on feedback themes
✓ Improving website usability (which pages confuse people, where they drop off)
✓ Fraud prevention and security

Your right: Object to this processing by emailing support@rawnature.com.
We’ll stop using your data this way (though your specific booking details remain for service delivery).

 

Marketing (Only With Your Permission)

✓ Sending our quarterly newsletter about East African travel (opt-in only—you must check the box)
✓ Following up 6-12 months after your safari with feedback request and future travel ideas
✓ Sending past clients occasional special offers (early bird pricing, new itineraries)

Your control:

  • Unsubscribe link in every email—works immediately, no questions asked
  • Email support@rawnature.com to request complete removal from all marketing lists
  • We automatically stop after 3 years of no response (we assume you’ve moved on)

 

We will NEVER:

  • Send daily emails (our maximum is once per month, usually less)
  • Add you to lists without permission
  • Make it difficult to unsubscribe
  • Send marketing before your safari is even completed (that’s just annoying)

3. Who We Share Your Information With (And Why We Have No Choice)

 

Essential Safari Partners (Can’t Avoid This)

Accommodation Providers:

  • What they get: Name, arrival/departure dates, dietary requirements, special requests
  • Why: They need this to prepare your room and meals
  • Examples: Singita lodges, boutique tented camps, mountain huts
  • Their privacy practices: Vary by property; we work only with established, reputable providers

 

Mountain Guides & Activity Operators:

  • What they get: Name, relevant medical information, experience level
  • Why: Safety—guides need to know if you have a heart condition before taking you to 4,500m
  • Examples: Licensed TANAPA guides, gorilla trekking operators, wildlife researchers

 

Tanzania National Parks Authority (TANAPA):

  • What they get: Full name, passport number, nationality, climb dates
  • Why: Legal requirement for mountain permits, this is government-mandated, not our choice
  • Reality: TANAPA’s data security is basic. If this concerns you, unfortunately you cannot climb Tanzanian mountains without providing this information.

 

Transport Providers:

  • What they get: Name, sometimes passport number (for domestic flights)
  • Why: Ticketing and security requirements
  • Examples: Coastal Aviation, Safari Air Link, ground transport companies

 

Flying Doctor Services (Emergency Only):

  • What they get: Medical history (only if you require emergency evacuation)
  • Why: To provide appropriate emergency medical care
  • You’ll thank us: In a genuine emergency, having your medical information immediately available could save your life.

 

Payment Processors (The Money Trail)

We use Stripe and PayPal—both are PCI-DSS Level 1 certified (highest security standard for payment processing).

What they see: Your complete payment card details
What we see: Transaction confirmation, last 4 card digits, billing country
Why this matters: If there’s a payment data breach, it happens at Stripe/PayPal level (they have billion-dollar security infrastructure), not on our small-business servers.

 

Third-Party Data Breach Reality Check

Here’s what other tour operators won’t tell you: Most safari data breaches don’t happen at the tour operator level—they happen at accommodation partners, airlines, or booking platforms with weak security.

What we do about it:

  • Quarterly security vetting of primary accommodation partners
  • We share the minimum information each partner needs (dietary requirements don’t go to transport companies; passport details don’t go to lodges unless legally required)
  • Immediate client notification within 72 hours if any partner reports a breach involving your data

What you should do:

  • Monitor your credit card statements for 3-6 months after booking any international travel (not just with us)
  • Consider using a virtual credit card number for international bookings
  • Enable two-factor authentication on your email (where we send itinerary details)

 

Who We Absolutely DON’T Share With

✗ Marketing companies or data brokers
✗ Social media platforms (unless you tag us first)
✗ Other tour operators or “partner” travel agencies
✗ Lodge/accommodation marketing lists
✗ Anyone for purposes unrelated to your specific safari

 

Service Delivery (The Reason You Gave Us Information)

✓ Processing your booking and payment
✓ Arranging permits, accommodation, guides, transport
✓ Sending pre-departure briefings (what to pack, weather updates, final itinerary)
✓ Supporting you during your safari (WhatsApp communication with guides, handling changes)
✓ Post-safari follow-up (requesting feedback, addressing any issues)

Legal basis: Contract performance—we literally cannot deliver your safari without this use.

 

Legal Compliance (Not Optional)

✓ Submitting permit applications to TANAPA (they legally require passport details)
✓ Maintaining financial records for 7 years (Tanzania Revenue Authority requirement)
✓ Responding to valid law enforcement requests
✓ Processing insurance claims or medical evacuations

 

Business Improvement (Making Future Safaris Better)

✓ Analyzing booking patterns (which itineraries are most popular, which months are busiest)
✓ Training guides based on feedback themes
✓ Improving website usability (which pages confuse people, where they drop off)
✓ Fraud prevention and security

Your right: Object to this processing by emailing support@rawnature.com.
We’ll stop using your data this way (though your specific booking details remain for service delivery).

 

Marketing (Only With Your Permission)

✓ Sending our quarterly newsletter about East African travel (opt-in only—you must check the box)
✓ Following up 6-12 months after your safari with feedback request and future travel ideas
✓ Sending past clients occasional special offers (early bird pricing, new itineraries)

 

Your control:

  • Unsubscribe link in every email—works immediately, no questions asked
  • Email support@rawnature.com to request complete removal from all marketing lists
  • We automatically stop after 3 years of no response (we assume you’ve moved on)

 

We will NEVER:

  • Send daily emails (our maximum is once per month, usually less)
  • Add you to lists without permission
  • Make it difficult to unsubscribe
  • Send marketing before your safari is even completed (that’s just annoying)

4. Cookies & Website Tracking (What’s Actually Happening)

 

Essential Cookies (Always Active—Can’t Turn Off)

Session cookies: Keep you logged in while filling out inquiry forms
Security cookies: Prevent cross-site attacks
Preference cookies: Remember your language choice

Why you can’t disable these: The website literally won’t function properly without them. Think of these like the “remember me” feature—purely functional, no tracking.

 

Analytics Cookies (Our Choice: Google Analytics)

What it tracks: Pages visited, time on site, how you found us, device type
Why we use it: To understand which content helps people book safaris vs. which pages confuse them
Who sees the data: Raw Nature staff only (we see aggregated, anonymized data like “400 people visited the Serengeti page this month”)
Data location: Google servers (US-based, covered by EU-US Data Privacy Framework)

Your control:

  • Decline via our cookie banner (appears on first visit)
  • Install Google Analytics Opt-out Browser Extension
  • Use browser privacy mode

Retention: 26 months, then automatically deleted

 

Marketing Cookies (Require Your Consent)

Facebook Pixel:

  • Purpose: Measures whether our Facebook ads lead to bookings (helps us stop wasting money on ineffective ads)
  • What it tracks: If you visited our site after clicking a Facebook ad, which pages you viewed
  • Who sees data: Facebook (aggregated reports) and Raw Nature
  • Your control: Decline in cookie banner, adjust Facebook Ad Preferences, use browser tracking prevention

Google Ads Conversion Tracking:

  • Purpose: Same as Facebook—understanding which search ads work
  • What it tracks: If you booked after clicking a Google ad
  • Your control: Decline in cookie banner, opt out via Google Ad Settings

Important: We use these for measurement only, not for showing you creepy retargeting ads. If you visit our site and then see Raw Nature ads following you around the internet, that means you accepted marketing cookies. Decline them and this stops.

 

Third-Party Embedded Content

Our website includes:

  • Social media share buttons

These services set their own cookies. We don’t control them.

 

The Privacy-Conscious Setup

If you want maximum privacy while browsing:

  1. Use Firefox or Brave browser (built-in tracking prevention)
  2. Install uBlock Origin extension
  3. Decline all non-essential cookies in our banner
  4. Use DuckDuckGo search instead of Google to find us

Trade-off: We won’t know which content is helpful, so we can’t improve the website as effectively. Your privacy, your choice.

5. Children’s Privacy

We don’t knowingly collect information from anyone under 16 without parental/guardian consent.

If you’re booking a family safari:

  • Parents/guardians provide information on behalf of minors
  • We collect only what’s necessary: names, ages, passport details (for permits), dietary needs, relevant medical information
  • Parents/guardians control this information and can exercise all privacy rights on behalf of children

If we discover we’ve collected information from a child under 16 without proper consent, we delete it immediately.

Reality check: Family safaris are common. We need to know if a 10-year-old has a severe nut allergy or a 14-year-old has asthma before taking them on a multi-day mountain climb. This isn’t privacy invasion—it’s responsible parenting and our legal duty of care.

 

Essential Cookies (Always Active—Can’t Turn Off)

Session cookies: Keep you logged in while filling out inquiry forms
Security cookies: Prevent cross-site attacks
Preference cookies: Remember your language choice

Why you can’t disable these: The website literally won’t function properly without them. Think of these like the “remember me” feature—purely functional, no tracking.

 

Analytics Cookies (Our Choice: Google Analytics)

What it tracks: Pages visited, time on site, how you found us, device type
Why we use it: To understand which content helps people book safaris vs. which pages confuse them
Who sees the data: Raw Nature staff only (we see aggregated, anonymized data like “400 people visited the Serengeti page this month”)
Data location: Google servers (US-based, covered by EU-US Data Privacy Framework)

Your control:

  • Decline via our cookie banner (appears on first visit)
  • Install Google Analytics Opt-out Browser Extension
  • Use browser privacy mode

Retention: 26 months, then automatically deleted

 

Marketing Cookies (Require Your Consent)

Facebook Pixel:

  • Purpose: Measures whether our Facebook ads lead to bookings (helps us stop wasting money on ineffective ads)
  • What it tracks: If you visited our site after clicking a Facebook ad, which pages you viewed
  • Who sees data: Facebook (aggregated reports) and Raw Nature
  • Your control: Decline in cookie banner, adjust Facebook Ad Preferences, use browser tracking prevention

Google Ads Conversion Tracking:

  • Purpose: Same as Facebook—understanding which search ads work
  • What it tracks: If you booked after clicking a Google ad
  • Your control: Decline in cookie banner, opt out via Google Ad Settings

Important: We use these for measurement only, not for showing you creepy retargeting ads. If you visit our site and then see Raw Nature ads following you around the internet, that means you accepted marketing cookies. Decline them and this stops.

 

Third-Party Embedded Content

Our website includes:

  • Social media share buttons

These services set their own cookies. We don’t control them.

 

The Privacy-Conscious Setup

If you want maximum privacy while browsing:

  1. Use Firefox or Brave browser (built-in tracking prevention)
  2. Install uBlock Origin extension
  3. Decline all non-essential cookies in our banner
  4. Use DuckDuckGo search instead of Google to find us

Trade-off: We won’t know which content is helpful, so we can’t improve the website as effectively. Your privacy, your choice.

6. Changes to This Privacy Policy

We’ll update this policy when:

  • Laws change (new privacy regulations)
  • We add new services (e.g., if we start offering Kenyan safaris)
  • We change data processors (e.g., switching payment providers)
  • Client feedback reveals we need to explain something better

 

How You’ll Know

Minor updates (typo fixes, clarification): Updated “Last Updated” date at top
Significant changes (new data uses, different retention periods):

  • Email notification to all clients with active bookings and past clients on our marketing list
  • Prominent banner on website homepage for 30 days
  • Summary of changes at top of policy

Your continued use of our services after changes take effect = acceptance of updated policy. If you disagree with changes, contact us before your next booking.

7. Contact Us (Actual Humans Respond)

Privacy-Specific Questions

Email: support@rawnature.com
Response time: Within 5 business days (usually within 48 hours)

Use this for:

  • Exercising privacy rights (access, deletion, correction requests)
  • Reporting suspected data breaches
  • Questions about how we use your information
  • Concerns about third-party data sharing

General Safari Inquiries

Email: info@rawnature.com
Phone/WhatsApp: +255 671 337 170

Last updated on: January 13, 2026

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